Find Your Niche | Let’s Brainstorm Your Perfect Fit!
Grab a pen, get cozy, and let’s dive into crafting your niche.
This guide will help you discover your passions, focus your content, and connect with your ideal audience. Answer each question honestly, jot down your thoughts, and let the brainstorming magic happen. Ready? Let’s go!
Section 1 - What Sets Your Soul on Fire?
Think about the things that excite and energize you. This is where your niche begins.
What are your favorite hobbies or interests?
What could you talk about for hours without losing steam?
What do you enjoy learning about or doing in your free time?
To-Do: Write down at least 5 topics you’re passionate about.
Section 2 - What Do You Know or Want to Know?
Your niche should feel authentic and build on your skills or experiences.
What do people often ask for your advice on?
What do you feel confident teaching or sharing?
Is there something you’re excited to become an expert in?
To-Do: List your top skills, areas of expertise, or things you’d love to learn more about.
Section 3 - Who Do You Want to Serve?
Let’s define your audience—the people who will connect with your content.
Who would benefit most from what you share?
What challenges do they face that you can help solve?
Where do they spend time online (Instagram, TikTok, blogs, etc.)?
To-Do: Create a simple audience profile:
Name: (e.g., Busy Brittany)
Age Range:
Interests:
Challenges:
How You Help:
Section 4 - Test Your Niche
Before you commit fully, it’s smart to validate your ideas.
Who else is creating in this space? What are they doing well?
What makes your perspective unique?
What types of content excite you most to create?
To-Do: Research 3 creators in your niche and list one thing you admire and one thing you could do differently.
Section 5 - Write Your Niche Statement
It’s time to sum up everything into one clear, actionable sentence.
Formula: "I create content for [audience] who want [benefit/outcome]."
Examples:
"I help busy moms find quick and healthy meal solutions."
"I share creative photography tips for beginners looking to grow their skills."
To-Do: Write your niche statement below:
_"I create content for ______________________ who want _______________________."
Section 6 - Create Your Action Plan
Now that you have your niche, it’s time to make a plan.
What type of content will you create? (Videos, blogs, posts, etc.)
What platforms will you focus on?
How often will you post?
To-Do: List 3 content ideas you could post this week.
Remember: Your niche is just the starting point. It’s okay to grow, evolve, and pivot as you discover what works for you. The key is to stay consistent, authentic, and passionate about what you’re sharing.
Feel proud—you’ve just taken a major step in building your creative journey!
Related Blog: How to Choose Your Niche | Defining Your Audience and Content Focus
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